Services Provided:
Web Design | Branding | Presentation Design | Motion Graphics | Social Media Creatives | Creative Ads | Concept Development | App Design | Content Management | Packaging and Merch | Marketing Consulting
The Challenge
How can we create a cohesive brand for an open payments platform that resonates with Filipino consumers, merchants, and traditional banks, while also promoting financial inclusivity across these diverse groups?
Branding Idea
Introducing HIGALA—a distinctly Filipino name that embodies the spirit of friendship and partnership in promoting financial inclusivity. "Higala," a Bisaya word meaning "friend," reflects our commitment to being a trusted companion to Filipino consumers, merchants, and banks, helping everyone navigate and thrive within the financial landscape.
The HIGALA logo draws inspiration from the wings of the Philippine Eagle, symbolizing the strength and unity of a community that aspires to soar together. With HIGALA, financial inclusivity is within reach, ensuring that no one is left behind.
The color teal was chosen to represent both the reliability of money and the innovation that HIGALA brings. Friendly and approachable, the brand embodies the values of accessibility, empowerment, and progress for every Filipino.
The HIGALA logo draws inspiration from the wings of the Philippine Eagle, symbolizing the strength and unity of a community that aspires to soar together. With HIGALA, financial inclusivity is within reach, ensuring that no one is left behind.
The color teal was chosen to represent both the reliability of money and the innovation that HIGALA brings. Friendly and approachable, the brand embodies the values of accessibility, empowerment, and progress for every Filipino.
Other Works
Explore our curated portfolio for diverse industries from Startups, B2B Enterprises to D2C brands
