Services Provided:
Web Design | Branding | Presentation Design | Social Media Creatives | Concept Development | App Design | Content Management | Packaging and Merch | Marketing Consulting
The Challenge
We’ve been in the Digital Age for quite a while, yet a lot of Filipino small and medium businesses are still utilizing traditional, non-digital methods to aid their operations. How do we help them improve their efficiency and increase their chances of survival in a market that becomes more virtual each second? How do we teach them to be digitally savvy? How do we enable their digital transformation?
Branding Idea
An online platform like DigiTayo needs a branding identity that will communicate clearly its social usefulness, sense of community, and digital aspirations.
Introducing “DigiTayo”. The name is a portmanteau of “digi” as in “digital” and “tayo”, the Tagalog word for “we” or “us”. The name is literally a call to go digital together. The app mobilizes the spirit of Bayanihan, cultivating a sense of community where every business supports each other to be confident with digital tools and platforms.
The logo depicts the spirit of moving forward together, of pushing the limits, and of the pursuit of progress using the skills that will be gained from DigiTayo. No business left behind in the journey towards success in the Digital Age.
Introducing “DigiTayo”. The name is a portmanteau of “digi” as in “digital” and “tayo”, the Tagalog word for “we” or “us”. The name is literally a call to go digital together. The app mobilizes the spirit of Bayanihan, cultivating a sense of community where every business supports each other to be confident with digital tools and platforms.
The logo depicts the spirit of moving forward together, of pushing the limits, and of the pursuit of progress using the skills that will be gained from DigiTayo. No business left behind in the journey towards success in the Digital Age.
Other Works
Explore our curated portfolio for diverse industries from Startups, B2B Enterprises to D2C brands
