Services Provided:
Web Design | Branding | Presentation Design | Motion Graphics | Social Media Creatives | Creative Ads | Concept Development | App Design | Content Management | Packaging and Merch | Marketing Consulting
The Challenge
How can we make Earnie more relevant and appealing to freelancers by creating a look and feel that is authentic and relatable, while still maintaining its credibility as a fintech product? How do we balance adding personality that speaks to the freelance lifestyle with the professionalism and trustworthiness expected from a fintech brand?
Branding Idea
Adaptable and flexible as freelancers need it to be—designed to fit seamlessly into their dynamic, ever-changing work lives.
Visual Identity:
The goal was to create a visual identity that showcased EARNIE’s fintech features and make it more relatable to the freelancers.
The branding elements feature a customized and kinetic typography that its stretchable, flexible and can adapt to any shapes and forms. This represents how EARNIE can be useful and flexible to whatever the freelancer needs - for receiving and transferring funds, generating invoices, filing taxes, insurance, and a lot more.
Inspired by the dynamism and bold lifestyle of a freelancer, we chose yellow, purple and black, and white palette to evoke trust, innovation, and boundless possibilities. The final brand identity reflects the company's vision and forges a strong connection with the audience, embodying an expansive, innovative, and truly global presence.
Visual Identity:
The goal was to create a visual identity that showcased EARNIE’s fintech features and make it more relatable to the freelancers.
The branding elements feature a customized and kinetic typography that its stretchable, flexible and can adapt to any shapes and forms. This represents how EARNIE can be useful and flexible to whatever the freelancer needs - for receiving and transferring funds, generating invoices, filing taxes, insurance, and a lot more.
Inspired by the dynamism and bold lifestyle of a freelancer, we chose yellow, purple and black, and white palette to evoke trust, innovation, and boundless possibilities. The final brand identity reflects the company's vision and forges a strong connection with the audience, embodying an expansive, innovative, and truly global presence.
Other Works
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